The History of “Quality” Food Depot
The Beginning of a Dream
When there is something in your blood, that driving force that keeps you going no matter what, your success is almost guaranteed. Guaranteed is a strong adjective used to describe two individuals who had a vision, the desire to make a difference and the persistence to see it through. Gerald Taylor and Raymond Johnson are two gentlemen, who are making a difference in many people's lives as independent operators in the metropolitan Atlanta market. In March, 1975, they purchased their first supermarket in Stockbridge, Georgia, formerly known as Kenney's Market. Most of their friends thought they were crazy, crazy enough for each to mortgage their homes to help finance the purchase of the Stockbridge store.
With very little money to start off with, trying to get into the store and get the signage up as cheap as possible, Gerald and Raymond decided on the name QUALITY because it had the same number of letters as Kenney's Markets, so they just took the letters out and replaced them with QUALITY. To quote Taylor, it is kind of funny that it stuck with us for many years. A stroke of luck, I guess. There is no luck involved, Quality patterned their operations that way and uses the word "Quality" to mean exactly what the word says!
Success has not come easy to Quality, but through persistence, strong beliefs in their partnership, a kindred spirit, mutual respect and trust for each other, these two gentlemen, along with their employees and customer base that transcends just loyalty, are well on their way to the original vision both had in 1975. In the beginning, Quality's appeal to their customers was simple. Just give us a chance to serve you.
The 1st Food Depot Store
The Food Depot name and concept arrived on the scene in late 1988. The Conyers, Georgia store was the first unit converted to the Cost Plus 10% format. Difficult times were ahead for Quality, but their perseverance to stay with the decision they made, grew the company successfully to where it is today. Food Depot’s merchandising techniques, advertising abilities, knowledge of customer wants, competitive pricing, a desire to serve their customers better than anyone else and the ability to make quick, effective decisions, continue to drive growth in the company. From Conyers, the company continued to convert the stores to the Food Depot Cost Plus 10% concept. The last store was converted in February, 2004, when the Newnan store was relocated. The stores range in size from 18,000 square feet to 50,000 square feet. The units consist of five customary departments, Grocery, with Dairy and Frozen Food, Meat and Produce. Food Depot still concentrates on the basics and doing it right.
Food Depot Today and into the Future
Today, Food Depot is an Employee Owned company that serves their customer base with 41 stores, which has expanded outside the Atlanta Metropolitan area to include stores in West Georgia, Columbus, Dublin and Macon areas. The company has continued to grow while maintaining the belief, that you are only as good as your employees. Taylor and Johnson consider their roles as the caretakers of the Employee Owned company, making sure the company remains strong, continues to grow and never lets its employees down. These two gentlemen have created a rare gem in today's marketplace, providing all one could ask for and more. It's a great place to work, share experiences, grow individually, increase your knowledge, achieve your goals and accomplish whatever you choose to strive for in business.
A true diamond in the rough, Food Depot shines like a highly polished gem that everyone is proud to have an association; because truth, honesty, integrity, a firm handshake, doing what you say you will do, never giving in and treating your customers and your employees with respect have proven successful in a very tough, competitive business.